You get the news- the governor ordered your business to close. Or maybe it wasn’t that clear. Can you still operate in limited capacity? When can you reopen? What do you do about your staff- fire, furlough or keep paying them? In a crisis, confusion ensues and the list of questions grows larger by theContinue reading “Crisis Communication: Pandemic Messaging”
Category Archives: Blog
A Basic Framework for Marketing and Communications Strategy
Remember when you were in elementary school and you learned that a good story should include “Who, What, Where, When and Why” (the 5 W’s)? The basic approach to communicating your product or service is quite the same. This shouldn’t come as a big surprise since at the heart of any good communication is aContinue reading “A Basic Framework for Marketing and Communications Strategy”
D Bailey Designs 